Why Joint Ventures opposed to Facebook Ads

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Why Joint Ventures opposed to Facebook Ads

It is no exaggeration to say that social media marketing has taken the world by storm. Why is that? Well, to start with you can access millions of potential customers through social media. Through social media, the boundaries to creativity are unlimited! 

However, we’ve seen the trend of brands shifting their entire focus (and budget) onto social media marketing. Facebook Ads are particularly appealing because of their multiple benefits, some of which include:

  • Relatively affordable when compared to traditional forms of advertising.
  • Allows you to target a particular audience.
  • Allows you to create specific and customized ads for your audience.
  • Helps you reach potential customers all over the world.

But despite its benefits and perceived popularity, shifting your entire budget towards facebook advertising may not be the smartest move. Many users report skipping facebook ads due to repetitive and unwanted targeted posts. Facebook is also filled with outstanding competition, and it can be very hard to make your product stand out with facebook advertising alone.

The limitedness of Facebook ads and the massive competition in the ad industry calls for a more reliable and suitable option for growth and advertisement. This is exactly what businesses attain in the form of Joint Ventures. 

Choose A Joint Venture Instead.

A joint venture or an alliance between two or more Entrepreneurs / companies is where they agree to work together for an agreed period of time. The two companies combine their strengths and bring forth a project that is bigger, better, and bolder than anything they could have achieved alone.

You may be wondering, what do joint ventures have to do with advertising? Joint Venture Marketing is a type of advertising in which you can combine your marketing strengths with those of others in the industry. 

For example:

  • Two companies could do a joint marketing campaign and take advantage of each other’s email database. This will allow both companies to start promoting products to a wider audience by sending more emails.
  • They could also do a joint social media campaign and appeal to each other’s followers. An example of this is when brands host product giveaways together, which encourages consumers of both corporations to follow their social media pages.
  • In Joint ventures, two businesses could form a partnership in which one firm handles the production aspect while the other manages the marketing and advertising-related areas.This could be done on a profit-sharing basis according to the sales. 

Benefits Of Joint Venture Over Facebook Advertisements.

  • A more creative and appealing method of marketing.

Facebook advertising may seem appealing, but let’s be real – everyone is doing it. In the world of business and marketing, you need to take the ‘road less travelled by’. You need to be unique and differ from what your competitors are doing in order to stand out. A joint venture is the perfect way to achieve this! You can test the limits of creativity. 

  • Increased exposure.

As mentioned above, through a joint venture you will have access to your competitors customers. This can prove very beneficial, as you can boost your own product to them. You can access their customer databases.

  • Access to the other companies records.

When you go into a joint venture, you sign a contract agreeing to share different types of resources. This can include:

  • Market research
  • Email List 
  • Social Influence
  • Sales analysis
  • Sales Predictions
  • Employee expertise
  • Customer demographic details 

Having access to another company’s resources is very beneficial. You can use it to design a highly appealing marketing campaign both during the joint venture and also in the future for your own advertisements.

  • It is a low risk venture.

Companies now spend up to 70% of their budget on social media advertising. However, this can be a very high risk venture. A lot of effort and money goes into designing details and customized social media ads. If the adverts fail to bring in new customers, then the money is considered wasted, and this is a terrible loss for the company.

With a joint venture, however, the blow of failure is softened because it is shared between the two companies. Even if the return on investment (ROI) of the venture is not high, it will not cripple your marketing campaign completely.

Conclusion.

Social media advertising, through beneficial, can often be overused. It becomes annoying and uninteresting to the customers, which is why brands need to look for new and innovative marketing platforms. A joint venture is one such unique idea, and it can aid you in your marketing journey.

SEO KEYWORDS:

Social Media

Joint Ventures

Facebook Ads

Facebook Advertisements

Social Media Marketing

Social Media Campaign

Social Media Pages

Joint Venture

Here’s an article I wrote for my blog, but I thought I would share it here also!

Why Joint Ventures opposed to Facebook Ads.

It is no exaggeration to say that social media marketing has taken the world by storm. Why is that? Well, to start with you can access millions of potential customers through social media. Through social media, the boundaries to creativity are unlimited!

However, we’ve seen the trend of brands shifting their entire focus (and budget) onto social media marketing. Facebook Ads are particularly appealing because of their multiple benefits, some of which include:

  • Relatively affordable when compared to traditional forms of advertising.
  • Allows you to target a particular audience.
  • Allows you to create specific and customized ads for your audience.
  • Helps you reach potential customers all over the world.

But despite its benefits and perceived popularity, shifting your entire budget towards facebook advertising may not be the smartest move. Many users report skipping facebook ads due to repetitive and unwanted targeted posts. Facebook is also filled with outstanding competition, and it can be very hard to make your product stand out with facebook advertising alone.

The limitedness of Facebook ads and the massive competition in the ad industry calls for a more reliable and suitable option for growth and advertisement. This is exactly why businesses are choosing Joint Ventures Instead!

A joint venture or an alliance between two or more Entrepreneurs / companies is where they agree to work together for an agreed period of time. The two companies combine their strengths and bring forth a project that is bigger, better, and bolder than anything they could have achieved alone.

You may be wondering, what do joint ventures have to do with advertising? Joint Venture Marketing is a type of advertising in which you can combine your marketing strengths with those of others in the industry.

For example:

  • Two companies could do a joint marketing campaign and take advantage of each other’s email database. This will allow both companies to start promoting products to a wider audience by sending more emails.
  • They could also do a joint social media campaign and appeal to each other’s followers. An example of this is when brands host product giveaways together, which encourages consumers of both corporations to follow their social media pages.
  • In Joint ventures, two businesses could form a partnership in which one firm handles the production aspect while the other manages the marketing and advertising-related areas.This could be done on a profit-sharing basis according to the sales.

Benefits Of Joint Venture Over Facebook Advertisements.

  • A more creative and appealing method of marketing.

Facebook advertising may seem appealing, but let’s be real – everyone is doing it. In the world of business and marketing, you need to take the ‘road less travelled by’. You need to be unique and differ from what your competitors are doing in order to stand out. A joint venture is the perfect way to achieve this! You can test the limits of creativity.

  • Increased exposure.

As mentioned above, through a joint venture you will have access to your competitors customers. This can prove very beneficial, as you can boost your own product to them. You can access their customer databases.

  • Access to the other companies records.

When you go into a joint venture, you sign a contract agreeing to share different types of resources. This can include:

  • Market research
  • Email List
  • Social Influence
  • Sales analysis
  • Sales Predictions
  • Employee expertise
  • Customer demographic details

Having access to another company’s resources is very beneficial. You can use it to design a highly appealing marketing campaign both during the joint venture and also in the future for your own advertisements.

  • It is a low risk venture.

Companies now spend up to 70% of their budget on social media advertising. However, this can be a very high risk venture. A lot of effort and money goes into designing details and customized social media ads. If the adverts fail to bring in new customers, then the money is considered wasted, and this is a terrible loss for the company.

With a joint venture, however, the blow of failure is softened because it is shared between the two companies. Even if the return on investment (ROI) of the venture is not high, it will not cripple your marketing campaign completely.

Conclusion.

Social media advertising, through beneficial, can often be overused. It becomes annoying and uninteresting to the customers, which is why brands need to look for new and innovative marketing platforms. A joint venture is one such unique idea, and it can aid you in your marketing journey.

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About Me

Latasha Mitchell

Latasha Mitchell

Latasha Mitchell is a Funnel + Joint Venture Strategist and Digital Marketer, helping business owners harness the untapped power of authority to scale their business faster, and easier, than they ever imagined.

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